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Brand Communication in Social Media: A Research Agenda
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How to develop a strong brand personality in 4 steps
http://www4.rgu.ac.uk/prospectus/modules/disp_moduleView_text.cfm?Descriptor=CB2277&Revision=1 WebWhat is a Brand: Brand Name, Brand Image, Brand Value and Brand Awareness, Concept of Brand Equity, difference with brand valuation, Five dimensions of Brand Equity, key influencers of each dimension, prescription loyalty, prescriber coverage frequency, brand exposure through field-force promotion, Quality indicators, Promotional … WebDefining Branding; Brand Equity; Brand Image; Brand Identity; Generic Dimensions of Brands; Principles of Services Branding; Brand Management Rationale and Strategic Approaches; Building the Brand: Positioning, Communication, Reputation and Loyalty; Stretching the Brand; Contemporary Aspects; Luxury Branding; Branding and Consumer … cleaning staub cookware